The Art and Science of Pure Essences of Flowers and Plants are the soul of Aveda. These beauty products have a life of their own thanks to the life force of plants and contain pure essential oils. The blends are so effective that they are called Purescriptions ™. Although our primary focus is on hair care, our offer includes a further range of products of natural origin - such as those specific for skincare, makeup, pure-fume, aromas and lifestyle products - all clinically tested and developed by professionals with the utmost respect for our planet.