Chroma Creme is the L'Oréal Professionnel Paris line to protect and take care of your color like a professional.
Chroma Crème is the result of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. Together, they have developed unique technology that combines bespoke professional dyes to neutralize unwanted warm reflections, now in the most healing formula.
Chroma Crème is a cream shampoo trio that neutralizes and corrects color instantly, providing tailored intense care for all hair. Freshly colored hair contains a mix of primary color dyes. After a few washes, some of the dyes vanish. Warm reflections such as yellow, orange or red tend to reappear.
According to an urban myth, purple neutralizes all warm tones and keeps hair colored. This is not the professional reality: the purple shampoo neutralizes only the yellow tones in blonde hair, which is why various types of neutralizer with different pigments have been formulated.
Purple shampoo has purple pigments to neutralize unwanted yellow highlights and is ideal for all shades of blonde.
The Ash shampoo, ideal for light to medium brown hair and has green pigments inside to neutralize unwanted red reflections.
The third and final shampoo is Chroma Creme Matte with blue pigments to neutralize unwanted orange highlights on dark brown to black hair.
The Chroma Creme line is formulated with 10 times smaller treated agents to be able to penetrate into the deepest and most damaged layers of the fiber.Try the innovative technology of Chroma Creme, it ensures a homogeneous neutralization to your hair