Permanent color with ControX, Metal Purifier and ME+ technology that guarantees up to 100% gray coverage in just 10 minutes. Its innovative ControlX technology quickly attracts pigment molecules like a magnet allowing optimal development in just 10 minutes. The rapid development of the pigment prevents the color from becoming darker ensuring fast and reliable color results. Available in 11 shades, all suitable for easy and fast application. The formula is vegan and packaged in a 100% recycled tube and a fully recyclable cardboard box. Find your shade on Hair Gallery!