Colour result (compared to traditional colouring):63% brighter.3 times more intense.2 times more resistant to fading.
HD3 COLOUR TECHNOLOGYThe HD3 technology at the heart of Goldwell @Pure Pigments is the fruit of over ten years of collaborative research between Kao and Fujifilm.The result: revolutionary pigments for high definition colours, more intense and brighter than traditional direct pigments.Goldwell @Pure Pigments ring the intense, opaque colour of Topchic, Colorance and Nectaya and give it an aura of extraordinary brilliance and shine.This layer creates an extraordinary play of coloured reflections with a 3D effect that changes with the changing light.This Elumenated effect created with Goldwell @Pure Pigments enhances the lines and shapes of the cut with three-dimensional effects of ever-changing depth and dynamism.