Goldwell's Elumen line offers very high coloring performance, without using oxidation, ammonia or its derivatives. It gives an extraordinary shine and a long lasting intense color. It provides a very varied range of colors, with unlimited possibilities for mixing colors. Elumen ensures that the pigments are captured deep in the hair, exploiting a basic principle of physics: that of the positive-negative attraction of the Elumen molecules that stick to the base of the hair. This guarantees a bright and tonic color even for a long time. Elumen, with its extraordinary hold, offers very intense trendy shades with fascinating color effects