It’s a 10 haircare was born from the idea that feeling good about your hair should be easy. It's A 10 Haircare was born out of its founder’s frustration with brands that produced dozens of products with one-size-fits-all claims that were hard to follow. She envisioned a line that was for everyone and could deliver complete, salon-quality results, all in one bottle. She started with a flagship product, the Miracle Leave-in, and the line quickly became popular with professional stylists, who shared the cult product with their clients. The brand is the #1 in the Leave-in segment.