Over 20 years in the making, It's A 10 has become the go-to product for salons and clients around the world. This vision has revolutionized the approach to hair care by delivering results people can see and feel, instantly. The brand is the #1 in the Leave-in segment. The flagship product is the Miracle Leave-in, and the line has quickly become popular with professional hairstylists, who have shared the cult product with their clients.