KMS Conscious Style Everyday Shampoo 750ml - shampoo for normal or fine hair

IForm a light foam.
Rinse.
Repeat the application if necessary.
Continue with the application of the conditioner.

Gently cleanses and moisturizes without weighing it down, giving the hair a natural softness and the shine of healthy hair.

Ideal for normal or fine hair, it is also suitable for colored hair.

KMS is committed to sourcing raw materials responsibly, paying attention to the planet's precious water resources, adopting a minimalist and sustainable approach to packaging and setting an example for transparency on products and ingredients.
Great style may not save the world but it can change your day.
Style is a visual language that unites the creatives of each place.
KMS uses this powerful language to work with its community by collecting and selecting ideas from the most inspirational places in the world: the runways, the fashion districts and the streets.
The products, intuitively organized in START STYLE FINISH, are influenced by the styles that the brand observes, with the input of its community of global creatives and the performance offered by TRIfinity Technology, a high-performance technology.
This is how KMS creates, how it relates.
Color Vitality Shampoo is part of the START products containing the fruit acid structural complex (AHA) which improves the internal structure of the hair and reduces the negative charge present on the surface.
This allows the STYLE products to adhere evenly to the hair, preparing it for perfect styling on wet or towel-dried hair.
KMS START offers hair care products suitable for all hair types: solid shampoos, shampoos, conditioners, cleansing conditioners, leave-in conditioners, masks and a selection of other hair treatments.
KMS has always cared about the sustainability of products and transparency regarding their operation.
This philosophy continues to guide the brand.