Medavita Hairchitecture



Medavita Hairchitecture

TRANSFORMS FINE, VOLUMELESS HAIR INTO SUPERLATIVE ARCHITECTURES, STARTING FROM THE ROOTS AND REARING TO THE TIPS. Acting on the body and volume* of hair is a bit like building a palace, starting from the roots and reaching the tips: the secret is to balance the level of hydration of the hair fiber, to obtain voluminous roots and full-bodied stems. The hair regains substance, softness, combability, vaporousness, in total lightness. Hairchitecture transforms fine, volumeless hair into soaring architectures. *Body and volume – Adjuvant in amplification of the hair.

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Fine, brittle hair with no shape?

Transform it into thicker, fuller hair with the Hairchitecture Volume Ritual, for thin, volumeless hair.

Bodifying hydrogel: densifies and hydrates
Bodifying shampoo: cleanses gently and immediately gives volume
Volumizing gel cream: lightness and silkiness, anti-humidity effect

*Clinical test


The active principles

Arctic cotton (Eriophorum spissum).Properties: moisturizing and nourishing; protective, soothing, remineralizing.
Rosemary (Rosmarinus officinalis).Properties: antioxidant, stimulant, skin-purifying, antimicrobial, vasodilator. Improves circulation, is healing and strongly antiseptic.
Thyme (Thymus vulgaris). Properties: antiseptic, anti-odorant, tonic.
Birch (Betula alba). Properties: astringent, skin-purifying, anti-reddening, soothing.
Stinging nettle (Urtica dioica). Properties: astringent, haemostatic, tonic.
Biotin. Properties: stimulating, tonic, restructuring, nourishing.
Panthenol. Properties: moisturizing, emollient, soothing, relieves itching, anti-inflammatory, conditioning, stimulates the birth of new cells.
Allantoin. Properties: stimulates the birth of new cells, antioxidant, moisturizing, keratoplastic, smoothing, soothing.
Ceramide. Properties: moisturizing, elasticizing and protective.