The Pure Straight professional detangling straightening treatment is the ideal solution for those who want to transform their hair from frizzy, curly, wavy and rebellious to smooth, silky and long-lasting.
For those who want to change their look and go from curly to straight. After the straightening treatment your hair will be healthy, smooth and soft.
Frizzy and puffy: With humidity, hair tends to swell, ruining the look of the style. Smoothing treatment removes unwanted frizz and controls unruly hair. Bleached or chemically treated Hair that has been heavily exploited tends to become brittle. The dry, porous hair surface absorbs moisture, ruining the style. Pure Straight seals the cuticle, making the hair healthy, supple and impervious to moisture.
Hair after treatment will be visibly transformed from frizzy and unruly to smooth and silky. Seals the hair cuticle, protecting it from humidity and preventing frizz from returning, even on the wettest of days Puffy and frizzy hair is visibly tamed, allowing maximum combability and reduced styling time even in the following washes. It creates a protective film on the hair that strengthens its structure, giving it elasticity and preventing it from breaking. To ensure that the straightening treatment holds over time, it is essential to take specific care of the hair. Without the right care and the right products, the hair would quickly lose the benefits of straightening.
Do not wash your hair for 72 hours after the treatment. Avoid long periods in excessively humid environments. Do not use hot hairdryers, curling irons or straighteners. Do not gather your hair in ponytails, braids or other hairstyles. Do not use styling products.
Always use the PURE STRAIGHT line specially designed to maintain the straightening treatment for a long time. Protect hair from humidity. Wash hair immediately after contact with salt water or chlorine.