Previa Man

Every single detail is desired, researched, stressed.
Daily routines with a single common thread: reinterpreting the charm of tradition and classics in a modern key.
We have dedicated Man to these men, a collection of products designed to meet their specific needs. Formulas made in Italy, through a scrupulous selection of ingredients.
Beauty rituals expressed in exclusive fragrances inspired by absinthe that interpret the male spirit. Pleasantly toning notes that accompany the daily beauty gestures of today's men.