WeDo Sulphate-free shampoos are formulated in such a way as to minimize the number of ingredients, selecting only those needed. The sulphates have been replaced with ingredients of natural origin that cleanse the hair giving it softness. Shampoos with patented technology free of Sulphates produce little foam and gently cleanse, making your hair soft at the same time.
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Expert tip: Switching to a natural shampoo can take some time, as the hair may feel different to the touch (less "super clean") than when it is washed with traditional products. Natural shampoos generally produce less foam so it is common for natural sulfate-free shampoos to be applied twice if the hair is particularly dirty. When the hair is cleaner, the shampoo will produce more foam.