Wella Illumina Color 10/1 Platinum Ash Blonde 60ml - permanent colouring

Mixing ratio 1:1 with oxidant:
at 20vol (1-tone lightening, coverage of white hair, tone-on-tone or darker colouring)
at 30 vol (2 tone lightening)
at 40 vol (3 tone lightening).

For the first colouring:

Tone-on-tone or darker colouring:
apply the colour mix from the base to the tips, application time 30/40min (15/25min with a heat source); if necessary, leave on for a further 5/10min
Lightening lengths and tips
apply the colour mix only to the lengths and tips 1/2cm from the scalp, application time 20min (10min with heat source)
Lightening base:
apply the colour mix to the base, application time 30/40min (15/25min with heat source)

Pastel colouring:
to obtain delicate pastel shades, it is advisable to use nuances 9/ and 10/ Mix with Color Touch Emulsion at 6 vol in a 1:2 ratio, application time 5/15min (during application rework the hair with a comb to obtain a more uniform result.

Gloss:
to gently illuminate the natural colour, enhancing the highlights, mix in a 1:1 ratio with 1 part Illumina, 1 part 6-vol Color Touch Emulsion and 1 part coloured hair conditioning mask. Leave on for 5/10min.

Colouring to conceal grey hair:
guaranteed coverage while respecting the multi-tonality of natural hair, we recommend using shades from 5/ to 8/, mixing ratio 1:2 with Color Touch Emulsion at 6vol. Leave on for 10min.
To refresh lengths and ends, mix in a 1:2 ratio with Color Touch Emulsion at 6 vol; leave on for 10/15min

Retouch growth:
apply the colour mixture first to the base, starting where the percentage of grey hair is highest; to lighten, apply starting from the area where lightening is desired; application time 30/40min (15/25min with a heat source)

Darker colouring:
(ideal for darkening the base with a natural effect without the need to cover white hair)
mix in a 1:1 ratio with Color Touch Emulsion at 13vol

Coverage of white hair
- with less than 50% white hair, use the desired shade
- with 50%-70% white hair, mix the desired shade in a 2:1 ratio with the natural shades
- with more than 70% white hair, mix the desired shade in a 1:1 ratio with the natural shades

Extraordinary protection of the hair fiber.
Incredible power to reflect light.
Comfort and ease of use, thanks to the easy-to-distribute soft iridescent cream-gel formulation.

Aqua, Cetearyl Alcohol, Propylene Glycol, Ammonium Hydroxide, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Steareth-200, Sodium Sulfate, Ammonium Sulfate, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Parfum, Xanthan Gum, Disodium EDTA, Toluene-2,5-Diamine Sulfate, Resorcinol, m-Aminophenol, p-Aminophenol, Geraniol, Linalool, BHT, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, 2,4-Diaminophenoxyethanol HCl

The patented Micro Light Technology preserves the hair fiber by promoting the penetration of light in order to give extraordinary reflective power from the inside.