Benvoleo is the professional line that wants to bring a transparent, responsible and participatory idea of beauty to the haircare world, and proudly Made in Italy.

Transparency - Only through conscious, clear and responsible choices can we build a better future in the interest of all. Cooperation - Together we can promote a lifestyle that is more respectful of the environment, for the well-being of the planet and of each of us. Italianity - In our DNA lies the expertise in combining tradition, passion, research and innovation, typical of made in Italy The Benvoleo philosophy is based on three main pillars, each of which translates into concrete sustainable actions. Tradition and innovation - Packaging with reduced environmental impact. Democratic and transparent action - Hyperfermentation is the beating heart of Benvoleo formulas, a highly innovative two-step process with low environmental impact. It combines enzymatic bioliquefaction and fermentation, resulting in extracts with enhanced efficacy. Benvoleo formulas use 4 hyper-fermented actives, treated with a double fermentation process, a world exclusive. All sourced in Italy, they follow the 'locally sourced' philosophy.QUERCE COW: provenance - Tuscan-Emilian Apennines/ITALIAN CITRUS FRUITS: provenance - Sicily / RICE WATER: provenance - Piedmont / 4545: provenance - Emilia Romagna

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