The world of cosmetics is experiencing a real revolution, in which the watchwords are fluidity and inclusiveness. A no-gender beauty revolution that goes beyond the idea of "unisex" to embrace a totally inclusive aesthetic, in which each individual is free to express their uniqueness, overturning stereotypes. A beauty that not only knows no gender distinction but celebrates the authentic freedom to be oneself.

Freedom is the new treatment designed for the daily care of all body and hair types. It is a versatile and complete line, characterised by multi-action formulas ideal for frequent cleansing. Thanks to the hair & body products, it is also perfect for body and mind care, offering smart solutions for both the home beauty routine and the well-being outside home.

Its innovative daily formulas, thanks to specific active ingredients, protect the health of body and hair by guaranteeing an anti-pollution action, eliminating heavy metals, neutralising odours and counteracting the blue light from screens that everyday weakens structures. Freedom gives moisturised skin and protected hair on every occasion, even after sport, so that you are always free to be yourself! The fragrance of this line is characterised by special citrus and woody notes which, interwoven with the aroma of Lavender and Geranium, instil a pleasant feeling of harmony and balance, ideal for those who love to take care of themselves.

A fragrance that deliberately has no masculine or feminine connotations but celebrates well-being thanks to its refined and intense touch, to make body and mind experience a true sensory journey. The colour code for everyone! The colour of the line is synonymous with an iconic fabric that has given rise to a timeless unisex style: blue jeans! Over time it has become the must-have garment, besides being casual and elegant at the same time, it also embodies a great value as it breaks down all social, gender and age barriers: a true hymn to the liberty of style that best represents the FREEDOM spirit.