Create a personalized regimen with Essential Haircare. Each of our nine families performs a specific function: nourishment, hydration, volume, brightness, protection, elasticity, softness and daily care.

Essential Haircare perfectly expresses our deep belief in sustainable beauty. Each product family (whose name is the abbreviation of the description of its function) is enriched with an active ingredient from a Slow Food Presidium, which contributes to the biodiversity of the planet.

Each ingredient of the Slow Food Presidia present in Essential Haircare is grown by Italian farmers who are committed to preserving unique ingredients at risk of extinction.

Essential Haircare makes you feel good in the knowledge that you have given your hair the personalized care it needs, while helping to protect and conserve the biodiversity of our planet. Essential Haircare makes you feel good in the knowledge that you have given your hair the personalized care it needed, while helping to protect and conserve the biodiversity of our planet.

Sustainable formulas

The Essential Haircare line is made with a high percentage of naturally derived and biodegradable ingredients, minimizing environmental impact and improving sustainability and performance. Free of sulphates and parabens, the delicate formulas of each family meet the needs of different hair types, guaranteeing an immediate cosmetic treatment.

Sustainable packaging

Essential Haircare products are made using a minimal amount of food grade plastic in the containers, which can easily be reused as small plant pots. The containers are produced using exclusively energy from renewable sources; in compliance with the LifeGate Impazzo Zero project to which we adhere, the carbon dioxide emissions generated are offset by financing the creation of reforestation projects.

• DEDE: for daily use, ideal for all hair types.
• LOVE SHAMPOO CURL: elasticizing and disciplining, ideal for wavy or fine hair.
• LOVE SMOOTHING SHAMPOO: smoothing and anti-frizz, ideal for frizzy and unruly hair.
• MELU: anti-breakage and polishing, ideal for long or damaged hair.
• MINU: illuminating and protective, ideal for colored hair.
• MOMO: moisturizing, ideal for dry or dehydrated hair.
• NOUNOU: nourishing and repairing, ideal for damaged or dry hair.
• SOLU: refreshing, ideal for all hair types.
• VOLU: volumizing and giving body, ideal for fine hair.