Do you want to keep a full, fabulous and vibrant color as if it just came out of the hairdresser? Trust the JOICO hair care line to Colorful. Developed with antioxidants and color vibrancy technology, JOICO Colorful delivers strength, repair and fade protection to every strand.

The Coloful line consists of three products, a complete kit to protect your color: the shampoo that helps maintain a vibrant color by giving hydration, the conditioner which, in addition to having an anti-fading action, helps to repair damaged hair and finally the Serum which increases the liveliness of the color and provides softness by reducing the frizz effect.