CHOICE, A TRUE BEAUTY TREATMENT FOR YOUR HAIR. CHOICE IS TREATMENT. IS WELL-BEING. IS BEAUTY. Choice Glowing Shampoo and Glowing Mask are the solution for all women who want to keep their hair shiny and bright, and protect it by restoring its natural barrier and limiting dehydration. Two special formulations for the natural beauty of your hair: Glowing Shampoo, the specific treatment for balanced cleansing, and Glowing Mask, a natural or cosmetic color enhancer that makes hair shiny and bright, with multi-faceted reflections.

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Dull and brittle hair?

Discover the new beauty ritual for your hair: Choice Glowing Shampoo and Glowing Mask Shampoo. Glowing Shampoo is ideal for all scalp types, thanks to its hypoallergenic and easily tolerated formula based on blueberry, coconut and black cumin, it hydrates and nourishes the hair without irritating. Choice Color Mask is a shine enhancer, polishes and nourishes the hair in a single step. It is ideal as a daily beauty treatment to be applied after shampooing.– Choice Glowing Shampoo: shines and nourishes the hair fiber– Glowing Mask: shines and nourishes the hair

The active principles

Amino concentrateProperties: restructuring action of the fibre, protective action.

Cranberry seed oilProperties: Nourishes and restructures the hair. Reduces porosity. Restores shine and makes the cosmetic coloring lasting