Nexxus was founded in 1970 by Jheri Redding, a scientist and cosmetologist, who pioneered the revolutionary idea of treating hair with proteins - because in this way they regain what has been lost, giving it new life.

The long tradition of treating hair with proteins is what sets Nexxus apart from other brands in the category.Everyday actions, such as heat styling and UV exposure, can affect the hair's chemistry.

Proteomics, simply explained as the study of proteins, is Nexxus' pioneering approach to recognising what hair needs. For this reason, protein-treated hair regains what has been lost and is regenerated.

Through the extraction of the purest proteins, the Nexxus Science Insights team identifies which ingredients provide the best results for each hair type, producing the best products and professional treatments for each.