Platinum, golden or honey ... whatever shade you choose, you need a certain commitment to have and keep blonde hair healthy and vibrant.Our experts agree: when you decide to switch to blond, the Golden Rule is to gradually get to a lighter color, to avoid damage. Then, once you have achieved the desired lightening, keep your hair shiny, alive and beautiful with the right products and with these professional tips:

1- CHOOSE THE APPROPRIATE SHAMPOO AND CONDITIONER

We recommend Forever Blonde® Shampoo and Forever Blonde® Conditioner, which have been specifically designed to maintain and protect your blonde color. To avoid unsightly reddish highlights in your blonde, white or gray tones, use Platinum Blonde® Shampoo, formulated with violet pigments to help neutralize unwanted warm tones while cleansing and restoring shine to your natural or colored blonde hair.

2- ALWAYS KEEP YOUR HAIR HYDRATED

If you are not natural blondes, switching to blond could damage your hair, making it extremely dry. Feed them every day with a leave-in treatment. Our Forever Blonde® Dramatic Repair® repairs and seals the cuticle with a hydrating blend of KerActive protein, Safflower oleosomes and Macadamia oil.

3- DEFEND THEM FROM THE HEAT

Hot tools can be a problem for colored blonde hair. Take advantage of the heat protection provided by our Neuro® line.

4- PROTECT YOUR HAIR FROM THE SUN

Hats and scarves are the best immediate defense, but if your hair needs to be in direct sunlight, use products with UV filters. One of the many to try: Color Protect® Locking Spray.

5- KEEP THEM SAFE FROM WATER

Don't give up the pleasure of a swim, but apply your favorite conditioner before entering the pool or the sea, to create a barrier between your hair and salt or chlorine. And when you get out of the water, rinse your hair as soon as possible to get rid of these unwanted residues. If you go to the pool regularly and notice an increase in residue or greenish reflections, use a purifying shampoo (such as Shampoo Three®) to solve the problem.