The MyKAI brand was born from the desire to create Ocean Friendly cosmetic products to reconcile the need to protect the skin from the sun while respecting the environment. The exclusive MyKAI sustainable suncare line is free of microplastics and its formulation is enriched with an Ocean Friendly filter system based on 100% mineral filters and a powerful SPF (Sun Protection Factor) booster.

The name MyKAI is composed of the Hawaiian words 'Kai' (Sea) and 'Makai' (Towards the Ocean), a tribute to Hawaii, one of the countries most at the forefront in protecting the marine ecosystem. In addition, MyKAI sunscreens are a real pampering for the skin, thanks to their light texture and summery fragrance, for an exclusive sensory experience without leaving any residue.

The launch of MyKAI is part of Bio-on's 'Cosmetics save the ocean' project. It aims to highlight the challenge of ocean pollution, support scientific research for environmental protection and rethink the world of cosmetics from a sustainable perspective. This box is made of environmentally friendly, recycled and biodegradable paper made from surplus algae from endangered lagoon environments.