The professional hair color line Illumina Color by Wella, in its cool shades, represents the most revolutionary innovation in hair coloring in the past 20 years.
Illumina Color is a premium brand offering the brightest color spectrum in the Wella world! The cool shades from Illumina Color are recommended for achieving an exceptionally radiant color that shines under any lighting condition.

When using Wella dyes, follow these expert tips: mix it with Koleston Perfect for up to 100% grey hair coverage with a natural effect. Before applying all-over color, use a tone-on-tone or darker base. Then apply the color blend from roots to ends, leaving it on the hair for 30–40 minutes without heat, or 15–25 minutes with heat. If needed, leave it on for an additional 5–10 minutes.

For proper lightening of the ends, apply the color blend only to lengths and ends (1–2 cm from the scalp), leaving it on for 20 minutes or 10 minutes under a heat source.

Among Wella’s outstanding color portfolio, Sheer Color stands out – radiant in every kind of light, offering up to 70% more shine!You’ll also achieve up to 100% grey-white hair coverage with pure, color-after-color results. Whether you're a stylist or want to use it at home, buy directly from our online shop and receive your products at home in just a few days, ready to use!