Collection: Previa

Previa

Made in italy. The product lines Previa are entirely designed and produced in Italy, to garantee high quality.

Quality. Sophisticated formulations rich in natural active ingredients for healthy, silky and shiny hair.Respect. Products free from Sles, Dea and Paraben to obtain excellent results in the utmost respect of the skin and hair.Eco friendly. The communication materials Previa are made of recycled materials and have low environmental impact.

All lines

Curlfriends - curly hair

Extra Life - scalp care

Keeping After Color

Man

Reconstruct - damaged hair

Silver Blonde - blonde, gray, white hair

Smoothing

Style & Finish

Virtuous Body Care - body and hand care

Virtuous Sun - sun protection

Volumizing

Availability

In stock(59)
Out of stock(18)

New Arrivals

Yes(5)

Brand

Previa(77)

Line

Curlfriends - curly hair(7)
Extra Life - scalp care(22)
Keeping After Color(6)
Man(6)
Reconstruct - damaged hair(6)
Silver Blonde - blonde, gray, white hair(4)
Smoothing(3)
Style & Finish(12)
Virtuous Body Care - body and hand care(5)
Virtuous Sun - sun protection(4)
Volumizing(2)

Hair NeedsMatch all

Anti-Dandruff(8)
Anti-frizz(5)
Anti-hair Loss(7)
Anti-irritation(2)
Anti-yellow(4)
Brightening(1)
Colour Protection(6)
Curl Definition(7)
Densifying(1)
Exfoliants(1)
Frequent Washing(1)
Purifying(5)
Reconstruction(6)
Sun Protection(4)
Volumizer(3)

Hair TypeMatch all

All hair Types(12)
Blonde Hair(4)
Coloured Hair(6)
Curly Hair(7)
Damaged Hair(6)
Fine Hair(3)
Oily Hair(12)
Sensitive/Irritated Scalp(3)
Tangled / Unruly Hair(5)
Thinning Hair(3)

Product typeMatch all

Colours(2)
Conditioners(9)
Hair Kit(8)
Hair Masks(2)
Pre-shampoo treatment(5)
Shampoo(17)
Styling(10)
Treatments(14)

Format & textureMatch all

Ampoules(1)
Cream(1)
Gel(1)
Hairsprays(2)
Lotion(5)
Mousse(3)
Oil(1)
Paste(2)
Serum(7)
Spray(7)
Wax(3)

SizeMatch all

Maxi(2)
Standard(50)
Travel(16)

Skin typeMatch all

All Skin Types(3)

Body Care ProductsMatch all

Bath and Shower(1)
Body Treatments(2)
Hand Treatments(2)

Special ProductsMatch all

Natural(67)
Vegan(4)

Men’s productsMatch all

Men's Hair(6)

Styling effectMatch all

Beach Waves(1)
Glossy(3)
Natural(1)

Hair ColorMatch all

Pre - Post Colour(2)

Filter

Sort by:

Availability

In stock(59)
Out of stock(18)

New Arrivals

Yes(5)

Brand

Previa(77)

Line

Curlfriends - curly hair(7)
Extra Life - scalp care(22)
Keeping After Color(6)
Man(6)
Reconstruct - damaged hair(6)
Silver Blonde - blonde, gray, white hair(4)
Smoothing(3)
Style & Finish(12)
Virtuous Body Care - body and hand care(5)
Virtuous Sun - sun protection(4)
Volumizing(2)

Hair NeedsMatch all

Anti-Dandruff(8)
Anti-frizz(5)
Anti-hair Loss(7)
Anti-irritation(2)
Anti-yellow(4)
Brightening(1)
Colour Protection(6)
Curl Definition(7)
Densifying(1)
Exfoliants(1)
Frequent Washing(1)
Purifying(5)
Reconstruction(6)
Sun Protection(4)
Volumizer(3)

Hair TypeMatch all

All hair Types(12)
Blonde Hair(4)
Coloured Hair(6)
Curly Hair(7)
Damaged Hair(6)
Fine Hair(3)
Oily Hair(12)
Sensitive/Irritated Scalp(3)
Tangled / Unruly Hair(5)
Thinning Hair(3)

Product typeMatch all

Colours(2)
Conditioners(9)
Hair Kit(8)
Hair Masks(2)
Pre-shampoo treatment(5)
Shampoo(17)
Styling(10)
Treatments(14)

Format & textureMatch all

Ampoules(1)
Cream(1)
Gel(1)
Hairsprays(2)
Lotion(5)
Mousse(3)
Oil(1)
Paste(2)
Serum(7)
Spray(7)
Wax(3)

SizeMatch all

Maxi(2)
Standard(50)
Travel(16)

Skin typeMatch all

All Skin Types(3)

Body Care ProductsMatch all

Bath and Shower(1)
Body Treatments(2)
Hand Treatments(2)

Special ProductsMatch all

Natural(67)
Vegan(4)

Men’s productsMatch all

Men's Hair(6)

Styling effectMatch all

Beach Waves(1)
Glossy(3)
Natural(1)

Hair ColorMatch all

Pre - Post Colour(2)

77 products

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Previa Curlfriends Luscious Curls Spray 200ml - spray modellante anticrespo capelli ricci

Vendor: Previa

Type:

Previa Curlfriends Luscious Curls Spray 200ml - anti-frizz styling spray for curly hair

Regular price £37.70

Sale price £37.70 Regular price

Unit price

/per

Previa Curlfriends Luscious Curls Conditioner 200ml - balsamo capelli ricci

Vendor: Previa

Type:

Previa Curlfriends Luscious Curls Conditioner 200ml - curly hair conditioner

Regular price £37.70

Sale price £37.70 Regular price

Unit price

/per

Previa Curlfriends Luscious Curls Foam 150ml - schiuma capelli ricci o mossi

Vendor: Previa

Type:

Previa Curlfriends Luscious Curls Foam 150ml - foam for curly or wavy hair

Regular price £36.00

Sale price £36.00 Regular price

Unit price

/per

Previa Keeping After Color Treatment 150ml - trattamento dopo colore

Vendor: Previa

Type:

Previa Keeping After Color Treatment 150ml - post-color treatment

Regular price £27.40

Sale price £27.40 Regular price

Unit price

/per

Previa Reconstruct Regenerating Conditioner 200ml - balsamo capelli danneggiati

-10%

Vendor: Previa

Type:

Previa Reconstruct Regenerating Conditioner 200ml - conditioner for damaged hair

Regular price £33.92

Sale price £33.92 Regular price ~~£37.70~~

Unit price

/per

Previa Volumising Bodifying Conditioner 200ml - balsamo volumizzante

Vendor: Previa

Type:

Previa Volumising Bodifying Conditioner 200ml - volumizing conditioner

Regular price £37.70

Sale price £37.70 Regular price

Unit price

/per

Previa Reconstruct Regenerating Treatment 150ml - maschera rigenerante intensiva

Vendor: Previa

Type:

Previa Reconstruct Regenerating Treatment 150ml - intense restoring mask

Regular price £27.40

Sale price £27.40 Regular price

Unit price

/per

Previa Reconstruct Biphasic Leave-in Filler Conditioner 200ml - spray filler districante

Vendor: Previa

Type:

Previa Reconstruct White Truffle Biphasic Leave-in Filler Conditioner 200ml - detangling filler spray

Regular price £29.80

Sale price £29.80 Regular price

Unit price

/per

Previa Virtuous Sun Summer Kit - trattamento protezione solare

Vendor: Previa

Type:

Previa Virtuous Sun Summer Kit - sun protection treatment

Regular price £97.60

Sale price £97.60 Regular price

Unit price

/per

Previa Virtuous Sun Conditioner 150ml - balsamo doposole

Vendor: Previa

Type:

Previa Virtuous Sun Conditioner 150ml - aftersun conditioner

Regular price £30.50

Sale price £30.50 Regular price

Unit price

/per

Previa Virtuous Sun Shower Shampoo 350ml - shampoo doccia doposole.

Vendor: Previa

Type:

Previa Virtuous Sun Shower Shampoo 350ml - After-Sun Shower Shampoo

Regular price £30.50

Sale price £30.50 Regular price

Unit price

/per

Previa Virtuous Sun Summer Kit + Summer Bag OMAGGIO

Vendor: Previa

Type:

Previa Virtuous Sun Summer Kit + FREE Summer Bag

Regular price £97.60

Sale price £97.60 Regular price

Unit price

/per

Previa Curlfriends Luscious Curls Shampoo 340ml Curl Definer 200ml

Vendor: Previa

Type:

Previa Curlfriends Luscious Curls Shampoo 340ml Curl Definer 200ml

Regular price £64.00

Sale price £64.00 Regular price

Unit price

/per

Previa Smoothing Taming Shampoo 340ml Creme Anti-frizz Leave-in Cream 200ml

OUT OF STOCK

Vendor: Previa

Type:

Previa Smoothing Taming Shampoo 340ml Creme Anti-frizz Leave-in Cream 200ml

Regular price £74.60

Sale price £74.60 Regular price

Unit price

/per

Previa Smoothing Taming Shampoo 340ml - shampoo anticrespo

Vendor: Previa

Type:

Previa Smoothing Taming Shampoo 340ml - anti-frizz shampoo

Regular price £37.00

Sale price £37.00 Regular price

Unit price

/per

Previa Extra Life Dry Scalp Massage Oil 100ml Hair and Scalp Peeling 150ml

Vendor: Previa

Type:

Previa Extra Life Dry Scalp Massage Oil 100ml Hair and Scalp Peeling 150ml

Regular price £113.80

Sale price £113.80 Regular price

Unit price

/per

Previa ExtraLife Oily Dandruff Cleasing Shampoo 350ml Hair and Scalp Tonic Conditioner 150ml

Vendor: Previa

Type:

Previa ExtraLife Oily Dandruff Cleasing Shampoo 350ml Hair and Scalp Tonic Conditioner 150ml

Regular price £75.40

Sale price £75.40 Regular price

Unit price

/per

Previa ExtraLife Dry Dandruff Cleasing Shampoo 350ml Hair and Scalp Tonic Conditioner 150ml

Vendor: Previa

Type:

Previa ExtraLife Dry Dandruff Cleasing Shampoo 350ml Hair and Scalp Tonic Conditioner 150ml

Regular price £75.40

Sale price £75.40 Regular price

Unit price

/per

Previa Volumizing Shampoo 340ml - shampoo volumizzante

Vendor: Previa

Type:

Previa Volumizing Shampoo 340ml - volumizing shampoo

Regular price £37.00

Sale price £37.00 Regular price

Unit price

/per

Previa Curlfriends Luscious Curls Shampoo 340ml

Vendor: Previa

Type:

Previa Curlfriends Luscious Curls Shampoo 340ml - curly hair shampoo

Regular price £37.00

Sale price £37.00 Regular price

Unit price

/per

Previa Extra Life Calming Shampoo 350ml Serum 50ml

Vendor: Previa

Type:

Previa Extra Life Calming Shampoo 350ml Serum 50ml

Regular price £111.00

Sale price £111.00 Regular price

Unit price

/per

Previa Reconstruct Regenerating Shampoo 340ml - shampoo ristrutturante

Vendor: Previa

Type:

Previa Reconstruct Regenerating Shampoo 340ml - regenerating shampoo

Regular price £37.00

Sale price £37.00 Regular price

Unit price

/per

Previa Keeping After Color Shampoo 340ml - shampoo capelli colorati

-10%

Vendor: Previa

Type:

Previa Keeping After Color Shampoo 340ml - shampoo for colored hair

Regular price £24.48

Sale price £24.48 Regular price ~~£27.20~~

Unit price

/per

Previa Silver Blonde Shampoo 340ml Biphasic Leave-in Conditioner 200ml

Vendor: Previa

Type:

Previa Silver Blonde Shampoo 340ml Biphasic Leave-in Conditioner 200ml

Regular price £70.60

Sale price £70.60 Regular price

Unit price

/per

Previa Silver Blonde Shampoo 340ml - shampoo antigiallo

Vendor: Previa

Type:

Previa Silver Blonde Shampoo 340ml - anti-yellow shampoo

Regular price £36.60

Sale price £36.60 Regular price

Unit price

/per

Previa Extra Life Hair and Scalp Peeling 150ml - scrub cuoio capelluto sensibile

Vendor: Previa

Type:

Previa Extra Life Hair and Scalp Peeling 150ml - sensitive scalp scrub

Regular price £37.70

Sale price £37.70 Regular price

Unit price

/per

Previa Extra Life Hair and Scalp Tonic Conditioner 150ml - crema districante

Vendor: Previa

Type:

Previa Extra Life Hair and Scalp Tonic Conditioner 150ml - detangling cream

Regular price £37.70

Sale price £37.70 Regular price

Unit price

/per

Previa Extra Life Dry Scalp Massage Oil 100ml - olio secco per cute

Vendor: Previa

Type:

Previa Extra Life Dry Scalp Massage Oil 100ml - dry scalp oil

Regular price £76.05

Sale price £76.05 Regular price ~~£76.10~~

Unit price

/per

Previa Extra Life Rebalancing Treatment 100ml - trattamento antisebo

Vendor: Previa

Type:

Previa Extra Life Rebalancing Treatment 100ml - anti-sebum treatment

Regular price £52.10

Sale price £52.10 Regular price

Unit price

/per

Previa Extra Life Rebalancing Shampoo 350ml - shampoo antisebo

Vendor: Previa

Type:

Previa Extra Life Rebalancing Shampoo 350ml - anti-sebum shampoo

Regular price £37.70

Sale price £37.70 Regular price

Unit price

/per

Previa ExtraLife Oily Dandruff Cleasing Shampoo 350ml - shampoo forfora grassa

Vendor: Previa

Type:

Previa ExtraLife Oily Dandruff Cleasing Shampoo 350ml - shampoo for oily dandruff

Regular price £37.70

Sale price £37.70 Regular price

Unit price

/per

Previa Extra Life Calming Serum 50ml - siero lenitivo cute sensibile

Vendor: Previa

Type:

Previa Extra Life Calming Serum 50ml - soothing serum sensitive scalp

Regular price £73.30

Sale price £73.30 Regular price

Unit price

/per

Previa Extra Life Calming Shampoo 350ml - shampoo lenitivo

Vendor: Previa

Type:

Previa Extra Life Calming Shampoo 350ml - soothing shampoo for sensitive scalp

Regular price £37.70

Sale price £37.70 Regular price

Unit price

/per

Previa Extra Life Energising Shampoo 340ml - shampoo energizzante

OUT OF STOCK

Vendor: Previa

Type:

Previa Extra Life Energising Shampoo 340ml - energizing shampoo

Regular price £37.70

Sale price £37.70 Regular price

Unit price

/per

Previa Extra Life Purifying Scalp Cleanser 100ml

OUT OF STOCK

Vendor: Previa

Type:

Previa Extra Life Purifying Scalp Cleanser 100ml - scalp sanitizing cleanser

Regular price £21.29

Sale price £21.29 Regular price ~~£21.30~~

Unit price

/per

Previa ExtraLife Dry Dandruff Cleasing Shampoo 350ml

Vendor: Previa

Type:

Previa ExtraLife Dry Dandruff Cleasing Shampoo 350ml - specific shampoo for dry dandruff

Regular price £37.70

Sale price £37.70 Regular price

Unit price

/per

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