Paul Mitchell Platinum Blonde Shampoo 1000ml - shampoo for blonde gray white hair

Gentle enough for everyday use, this purple-pigmented shampoo revives the color of blonde hair levels 8-10 or gray or white hair, and prevents unwanted color shifts.
Its purple tint neutralizes unwanted warm and yellow tones in naturally light hair and chemically lightened hair, while conditioning ingredients add moisture and intensify shine.

Massage into wet hair, leave for 1-5 minutes.
Rinse.
Repeat as needed.
For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.

Reduces unwanted highlights and eliminates warm tones

Ideal for blonde hair levels 8-10 or gray or white hair.

Refreshing melon fragrance with soft floral notes.

These products comply with current legislation on cosmetics (Regulation 1223/2009). If used correctly and in accordance with the instructions for use on the packaging/instructions etc., they do not cause harm to the user's health.

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MIPA, Glycerin, Glycol Stearate, Hedychium Coronarium (White Ginger) Root Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Ascophyllum Nodosum Extract, Di-C12-13 Alkyl Malate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Isopropanolamine, Alcohol, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Ext. Violet 2 (CI 60730), Parfum (Fragrance), Benzyl Benzoate.