Previa Keeping After Color Shampoo 340ml - shampoo for colored hair

Shampoo after color/colored hair.
Gently cleanses, moisturizes and makes hair shiny, prolonging the duration of the color and enhancing its highlights.
Paraben-free.

Post-cosmetic coloring: after rinsing the color, apply the keeping shampoo and wash lightly.
Rinse thoroughly.
Blot off excess water and apply the after-color conditioner, keeping mask.

COLOR MAINTENANCE: ideal for maintaining color. Wash twice, leaving the second shampoo on for 1/2 min. Rinse, blot and apply the after-color keeping mask.

Sles & dea free – gentle cleansing action that respects the skin, hair and environment. Neutralizes and eliminates excess coloring pigments.
Green tea/blueberry – plant antioxidants that act naturally as free radicals fixing the color, reducing the loss of coloring pigments (fading) and attenuating possible reflection changes.
Panthenol and Glycerin – contribute to restoring the correct level of hydration.
Soy and wheat proteins – nourish the fiber in depth.
UV-A and UV-B filters – protect from ultraviolet rays facilitating and protecting the color.
Acid pH – restores the correct and natural physiological value of the pH altered by the oxidizing chemical reactions of coloring services. Closes the scales reducing the swelling of the fiber and fixing the color in the hair. It does not contain dyes.

pH: 4–5

Keep out of reach of children. Do not use in a manner other than intended.